Explanation of Email Marketing

Email Marketing is a commercial message that is sent ton people using email.Though it is more commonly thought of as using email to send ads, request business, or solicit sales or donations, any email communication that is meant to build loyalty, trust or brand awareness qualifies.
What Is Professional Email Marketing?
Any email communication sent on behalf of a business or organization qualifies as email marketing – even if it only contains text. Professional Email Marketing is employing a service or program that provides:
* Permission Based List Building – Also known as “double opt-in,” this is the creation of an email list by providing a signup box for prospective email contacts and confirming their approval with a follow-up email.
* Managing lists- The ability to organize, edit, segment, grow and manage a database of customer or client email contact information.
* Creation Of Campaign – The capability to organize and structure large volumes of bulk email messages by theme, branding and schedule
* Integration of Rich Content – The addition of graphics, audio, video and text using templates and a “drag-n-drop” editor.
* Online Reporting – The means to track the sending of individual email campaigns, at what rates they were opened and which emails were “bounced” as undelivered to bad addresses.
* Unsubscribe Features – Providing the potential for an email contact to quickly and successfully be removed from future campaigns should the person no longer wish to participate in your promotions.

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